____ Specify & identify 2 @ S W O T

____ Explain importance @ S W O T

____ Synthesize how S (maximized) W (minimized) O (what) T (what)

____ Provide specific recommendation

____ inc. rev 10%/year next 5 years ___ other recommendation ______________

____ Thorough analysis/evaluation/justification for recommendation

____ Adequate analysis/evaluation/justification for recommendation

____ Fair analysis/evaluation/justification for recommendation

____ Weak analysis/evaluation/justification for recommendation

____ No analysis/evaluation/justification for recommendation

____ Professional presentation- excellent mix of text and visual cues-headings, bullets, etc.

____ Presentation format difficult to follow- uses few or lacks visual cues

____ Excellent in-text citations ____ Inadequate in-text citations ____ Lacks in-text citations

____ Use of APA style adequate / needs improvement

____ Impressive list of references ____ Minimum # of references (8) _____ No references

____ Note major/ minor editing comments throughout document

____ Work on sentence structure (lacks coherency/awkward)

____ Work on language use (redundant/contradictory/awkward)

____ Work on word choice

____ Inconsistent punctuation/ capitalization ____ Inconsistent type style/size

____ Thanks for the promotion, but I’m not the CEO- see Assignment #1

____ Other ________________________________________________________