Did Somebody Say
McDonald's?
Using popular topics and alternative learning
styles to help
business students develop information
skills.
A Hands-On Workshop for the
Western Organization and Management Teaching
conference (WOMTC)
February 22, 2003
Presented by Carolyn Johnson and Joe Buenker
McAgenda
Introductions - Joe, Carolyn
-
Quick intro to the model/Star Wars
Group participation:
McDonald's "concept synthesizing"
-
Some points to consider in gathering information
- J&C
U.S. Film Industry
-
Reading & highlighting articles, "granular
notes"
-
Groups synthesize information
Conclusion/Wrap-up
-
Handouts, web pages, proceedings - J&C
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Questions/Discussion by participants