1948 Dick & Mac McDonald,

San Bernardino, CA

1954 franchise agreement with Ray Kroc, malt machine salesman

1961 Kroc buys out

McDonald bros. for $2.7M

Filet-O-Fish Chicken McNuggets

Egg McMuffin Big Mac

Happy Meals Value Meals

30,000 restaurants

in 121 countries

"You deserve a break today"

"Two all-beef patties…"

"We love to see you smile"

"Did somebody say, 'McDonald's?'"

Chipotle Mexican Grill

Pret A Manger

Boston Market

'01 sales = $14.8 billion

'01 net income = $1.6 billion

'00 employees = 364,000

Chm & CEO

Jim Cantalupo

World's largest owner of

commercial real estate

Monopoly scandal

French fries cooked in beef fat

Hamburgers made from earthworms

McDLT Arch Deluxe

'01Non-U.S. =

60% of sales,

50% of profits

McD no more than

Jose Bove once a week.

"global realization"

"McWorld" hot coffee lawsuit

clean bathrooms,

queuing in China

McLibel case obesity lawsuit